Game Concept & Design
Core loops, mechanics, progression and game design documents.
Introduction
Games people want to play.
Our game studio takes ideas from concept to launch: game design and mechanics, 2D and 3D art, characters, levels, UI and full development for mobile, web and PC.
We also bring game thinking to business — gamified learning, training simulations, AR/VR experiences and interactive brand experiences that people actually engage with.
Our services
What's included in Games.
Every service can be commissioned on its own — or combined with our other divisions under a single brief.
Mobile Game Development
Casual, hyper-casual and mid-core games for Android and iOS.
PC & Web Games
Desktop and browser games built for performance and reach.
Unity & Unreal Development
Engine-based development, tooling and optimisation.
2D Game Art
Illustrated worlds, sprites, tiles, icons and effects.
3D Game Art & Assets
Game-ready models, environments, props and textures.
Character Design & Animation
Memorable characters, rigs and in-game animation.
Level & World Design
Levels, maps and worlds that pace challenge and reward.
Game UI/UX
Menus, HUDs and onboarding that feel effortless to play.
AR/VR Experiences
Immersive experiences for training, retail and brand activations.
Gamification & Serious Games
Game mechanics for learning, training, engagement and loyalty.
Live Ops & Updates
Post-launch content, events, balancing and analytics.
What we make
Games in practice.
Typical deliverables from this business area.
Browse all work
Our approach
Four steps from brief to delivery.
A clear, repeatable process that keeps engineering, game, design and print teams aligned — with approvals before production, not after.
- 01
Brief & scope
We start with the business outcome, the timeline and the audience — not the deliverable list.
- 02
Design & direction
Concepts, UX, game design and specifications are approved before production begins.
- 03
Build & produce
Code, game builds, artwork and print run in parallel across our teams, with regular demos.
- 04
Launch & support
Deployment, app-store and go-live support, handover in working formats, then updates and scaling.
What types of games does YOTS develop?
Mobile games for Android and iOS (casual, hyper-casual and mid-core), web and PC games, educational and serious games, gamified training, and AR/VR experiences.
Which game engines does YOTS use?
We develop with Unity and Unreal Engine, choosing the engine that best fits the platform, art style and performance needs of the game.
Can YOTS create the game art as well as the code?
Yes. Our team covers game design, 2D and 3D game art, characters and animation, level design and game UI/UX, as well as development — so the whole game is built by one studio.
Does YOTS build gamification for businesses and education?
Yes. We design gamified learning, training simulations, loyalty programmes and interactive brand experiences that use game mechanics to improve engagement.
Do you support games after launch?
Yes. We provide live ops — new content, events, balancing, bug fixes and analytics — after the game is released.
Industries
Where game design & development makes an impact
Explore other business areas 
Business Area 01Software Development 
Business Area 03Graphic Design & Animation 
Business Area 04Printing & Packaging
Business Area 01Software Development Business Area 03Graphic Design & Animation Business Area 04Printing & Packaging Start a project
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